#MoreThanMean Shows Women in Sports ‘Face’ Online Harassment
Many women in sports are harassed or threatened online just for doing their jobs in a male-dominated industry.
So in 2016, Just Not Sports collaborated with One Tree Forest Films to create #MoreThanMean, a jaw-dropping social experiment that had real guys read real bullying Internet comments to respected reporters Julie DiCaro and Sarah Spain.
The result was a viral sensation that generated nearly 1 billion impressions worldwide, media coverage across five continents, millions of video views with zero paid budget, and honest dialogue about this ongoing issue on countless media outlets.
A collaboration between Just Not Sports, One Tree Forest Films and Julie DiCaro & Sarah Spain
Director: Chad Cooper, One Tree Forest Films
Creative Lead: Brad Burke, Just Not Sports
Reporters/Spokespeople: Julie DiCaro, Sarah Spain
Editor: Collin Mauro, One Tree Forest Films
Coordinating Producer: Chris Kauten
Executive Producers: Sarah Spain, Julie DiCaro, Adam Woullard, Joe Reed, Gareth Hughes
Media Relations: Adam Woullard, Brad Burke
Social/Digital Media: Joe Reed, Kevin Kilduff
Copywriting: Burke Boggio-Hair