Welcome to Just Not Sports.

About US

BRAD BURKE is an Award-winning brand sports content developer. A former entertainment reporter and seasoned storyteller, he has managed award-winning content platforms with the NFL, NBA, MLB, Final Four, U.S. Soccer, NYC Marathon, IRONMAN and countless other major events. And he has developed original content for global brands like Gatorade, M&M’S, Pepsi, Snickers and more. He’s fascinated by trashy TV, really dense history books, movies both good and terrible, and home-repair shows where people have, like, 3 days to remodel a kitchen.

ADAM WOULLARD is a sports media strategist & former PR rep for the Green Bay Packers. From the NFL sidelines to corporate board rooms, Adam has developed a reputation as a top sports media expert. He has worked for Division 1 colleges, pro franchises, sports leagues, and developed integrated PR campaigns for top brands like Gatorade. He’s a fan of comic book movies, country music, and mixed martial arts.

JOE REED is a filmmaker with several years of experience in creative storytelling, digital media, emerging platforms and branded content development. A recipient of PR News’ “30 Under 30” list for 2016, Joe has created creative content for top brands like M&M’S, FedEx, Harley-Davidson, MilkPEP, Nabisco and more. He’s a young dude who is just now discovering pop culture from the 1990s – only 114 episodes of “West Wing” left to go.

GARETH HUGHES is an 7-time Emmy®-winning sports producer. He served as a producer on “Game of Honor,” the iconic Emmy-winning documentary about the Army-Navy football game, as well the Lawrence Taylor retrospective “LT: The Life and Times.” His work has been seen on “60 Minutes,” “Inside the NFL,” the Super Bowl and the NCAA Final Four. He’s into hip-hop, modern art, fiction (both snooty and not), craft beer, and people who circulate mix-tapes of 1990s jam bands.

Contact: justnotsport@gmail.com